Ảnh hưởng hệ sinh thái Fintech đến dự định khởi nghiệp kinh doanh số của sinh viên Việt Nam
Từ khóa:
AI, Blockchain, Crowdfunding, dự định khởi nghiệp kinh doanh số, Fintech, lý thuyết hành vi có kế hoạchTóm tắt
Nghiên cứu dựa vào lý thuyết hành vi có kế hoạch để kiểm định tác động của hệ sinh thái Fintech bao gồm nhận thức Fintech (Blockchain, Crowdfunding, AI) và hỗ trợ môi trường (hỗ trợ khởi nghiệp của trường đại học, hỗ trợ khởi nghiệp của Chính phủ) tới dự định khởi nghiệp kinh doanh số sinh viên Việt Nam. Kết quả phân tích mô hình cấu trúc tuyến tính từ dữ liệu 549 sinh viên cho thấy nhận thức Fintech (Blockchain, Crowdfunding, AI) và hỗ trợ khởi nghiệp của trường đại học có tác động tích cực tới dự định khởi nghiệp kinh doanh số. Trong khi đó, hỗ trợ khởi nghiệp của Chính phủ không tác động tới dự định khởi nghiệp kinh doanh số. Ngoài ra, thái độ và nhận thức kiểm soát hành vi khởi nghiệp kinh doanh số có vai trò trung gian giữa hệ sinh thái Fintech và dự định khởi nghiệp kinh doanh số. Trong bối cảnh chuyển đối số mạnh mẽ hiện nay, nghiên cứu này đóng góp một số bằng chứng thực nghiệm để phát triển kinh doanh số tại Việt Nam.
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