Tác động của trò chơi hoá đến sự gắn kết và ý định đồng tạo giá trị của người dùng ví điện tử Việt Nam

AbdelAziz, K., Md Saad, N. H., & Thurasamy, R. (2023). Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt. Journal of Islamic Marketing, 14(1), 146-173. https://doi.org/10.1108/JIMA-09-2020-0294

Akhtar, M. A., Sarea, A., Khan, I., Khan, K. A., & Singh, M. P. (2023). The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach. PSU Research Review. 8(3), 706-726. https://doi.org/10.1108/PRR-06-2022-0074/FULL/HTML

Alimamy, S., & Nadeem, W. (2022). Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. Information Technology & People, 35(2), 577-599. https://doi.org/10.1108/ITP-07-2020-0455

An, M., & Han, S. L. (2020). Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment. Journal of Business Research, 120(2020), 389-397. https://www.sciencedirect.com/science/article/pii/S0148296320301508

Aulia, V. R., Nadlifatin, R., & Subriadi, A. P. (2024). The effect of gamification elements on user buying intention in an on-demand service platform. Procedia Computer Science, 234(2024), 1004-1011. https://doi.org/10.1016/j.procs.2024.03.090

Baek, T. H., Yoon, S., & Kim, S. (2015). When environmental messages should be assertive: Examining the moderating role of effort investment. International Journal of Advertising, 34(1), 135-157. https://doi.org/10.1080/02650487.2014.993513

Behnam, M., Hollebeek, L. D., Clark, M. K., & Farabi, R. (2021). Exploring customer engagement in the product vs. service context. Journal of Retailing and Consumer Services, 60. 102456. https://doi.org/10.1016/j.jretconser.2021.102456

Berger, A., Schlager, T., Sprott, D. E., & Herrmann, A. (2017). Gamified interactions: Whether, when, and how games facilitate self-brand connections. Journal of the Academy of Marketing Science, 81(2), 1-22. 10.1007/s11747-017-0530-0

Bitrián, P., Buil, I., & Catalán, S. (2021). Enhancing user engagement: The role of gamification in mobile apps. Journal of Business Research, 132, 170-185. https://doi.org/10.1016/j.jbusres.2021.04.028

Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252-271. https://doi.org/10.1177/1094670511411703

Cao Quốc Việt, & Vũ Thị Hồng Ân. (2023). Tác động của trò chơi hoá đến lòng trung thành của người dùng ví điện tử tại thành phố Hồ Chí Minh. Journal of Trade Science, 183(2023), 81–97. https://doi.org/10.54404/jts.2023.183v.06

Cheung, M. L., Pires, G. D., Rosenberger, P. J., & De Oliveira, M. J. (2020). Driving consumer-brand engagement and co-creation by brand interactivity. Marketing Intelligence & Planning, 38(4), 523-541. https://doi.org/10.1108/MIP-12-2018-0587

Chính phủ Việt Nam. (2016). Nghị định số 80/2016/NĐ-CP của Chính phủ: Sửa đổi, bổ sung một số điều của Nghị định số 101/2012/NĐ-CP ngày 22 tháng 11 năm 2012 của Chính phủ về thanh toán không dùng tiền mặt. https://vanban.chinhphu.vn/default.aspx?pageid=27160&docid=185464

Dzandu, M. D. , Hanu, C. , & Amegbe, H. (2022). Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective. The Social Impact Theory Perspective. Technological Forecasting and Social Change, 185, 122049. https://doi.org/10.1016/j.techfore.2022.122049

Ferm, L. E. C., & Thaichon, P. (2021). Value co-creation and social media: Investigating antecedents and influencing factors in the US retail banking industry. Journal of Retailing and Consumer Services, 61, 102548. https://doi.org/10.1016/j.jretconser.2021.102548

France, C., Grace, D., Merrilees, B., & Miller, D. (2018). Customer brand co-creation behavior: conceptualization and empirical validation. Marketing intelligence & planning, 36(3), 334-348. https://doi.org/10.1108/MIP-10-2017-0266

Fu, J., Ko, P. C., Lu, C., & Lee, W. L. (2018). Brand engagement and co-creation in the online environments-based on the self-determination theory. Proceedings of the 2018 International Conference on E-business and Mobile Commerce. Chengdu. 11-16. https://doi.org/10.1145/3230467.3230472

García-Magro, C., Martín-Peña, M.-L., & Sánchez-López, J. M. (2023). Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem. Journal of Business and Industrial Marketing, 38(2), 414–428. https://doi.org/10.1108/JBIM-12-2021-0568

Guo, W., Chen, T., & Wei, Y. (2023). Intrinsic need satisfaction, emotional attachment, and value co-creation behaviors of seniors in using modified mobile government. Cities, 141(2023), 104529. https://www.sciencedirect.com/science/article/pii/S0264275123003414

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Springer Nature. https://doi.org/10.1007/978-3-030-80519-7

Hasan, S., Zahid., H., Qayyum, A., Akter, T & Vasa., L. (2024). Influencer-consumer fit and intention to co-create brand value: The serial mediation of influencer authenticity and attitude toward brand. Journal of Infrastructure, Policy and Development, 8(9), 1-20. 10.24294/jipd.v8i9.5276

Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165. 10.1016/j.intmar.2013.12.002

Hoàng Trọng Trường, & Nguyễn Trung Lương. (2024). The impact of gamification factors on the continuous usage intention of Momo e-wallet users in Hanoi. VNU University of Economics and Business, 4(6), 115-124. https://doi.org/10.57110/vnu-jeb.v4i6.349

Islam, M. R., Loureiro, S. M. C., Carvalho, I., & Ramires, A. (2024). Engaging in co-creation experiences: the role of affective image and satisfaction. Journal of Hospitality and Tourism Insights, 8 (1), 326-349. https://doi.org/10.1108/JHTI-10-2023-0672/FULL/HTML

Jang, S., & Kim, J. (2022). Enhancing exercise visitors’ behavioral engagement through gamified experiences: A spatial approach. Tourism Management, 93(2022), 104576. https://doi.org/10.1016/j.tourman.2022.104576

Landers, R. N., Bauer, K. N., & Callan, R. C. (2015). Gamification of task performance with leaderboards: A goal setting experiment. Computers in Human Behavior, 71(2015), 508-515. https://doi.org/10.1016/j.chb.2015.08.008

Leclercq, T., Hammedi, W., & Poncin, I. (2018). The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. Journal of Interactive Marketing, 44(2018), 82-101. https://doi.org/10.1016/j.intmar.2018.04.004

Martín-Peña, M. L., García-Magro, C., & Sánchez-López, J. M. (2024). Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis. Behaviour & Information Technology, 43(3), 486-506. https://doi.org/10.1080/0144929X.2023.2177823

Molinillo, S., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2020). Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites. Computers in Human Behavior, 108, 105980. https://doi.org/10.1016/j.chb.2019.04.004

Mominzada, T., Rozan, M. Z. A., & Aziz, N. A. (2022). Consequences Of User Experience in A Gamified E-Commerce Platform. International Journal of Electronic Commerce Studies, 13(1), 113–136. https://doi.org/10.7903/ijecs.2004

Opata, C. N., Xiao, W., Nusenu, A. A., Tetteh, S., & John Narh, T. W. (2020). Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation. SAGE Open, 10(3). 1-11. https://doi.org/10.1177/2158244020948527

Peters, D., Calvo, R. A., & Ryan, R. M. (2018). Designing for motivation, engagement and wellbeing in digital experience. Frontiers in Psychology, 9(2018), 1-15. https://doi.org/10.3389/fpsyg.2018.00797

Qiao, S., Yeung, S. S. S., Zainuddin, Z., Ng, D. T. K., & Chu, S. K. W. (2023). Examining the effects of mixed and non‐digital gamification on students’ learning performance, cognitive engagement and course satisfaction. British Journal of Educational Technology, 54(1), 394-413. https://doi.org/10.1111/bjet.13249

Ranjan, K. R., & Read, S. (2016). Value co-creation: concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315. https://doi.org/10.1007/S11747-014-0397-2

Rodrigues, I. M., Soares, N. F., Lopes, J. M., Oliveira, J. C., & Lopes, J. M. (2021). Gamification as a new trend in the co-creation process. Revista de Administracao Mackenzie, 22(4). eRAMR210132. https://doi.org/10.1590/1678-6971/ERAMR210132

Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American psychologist, 55(1), 68-78. https://doi.org/10.1037/0003-066X.55.1.68

Sailer, M., Hense, J. U., Mayr, S. K., & Mandl, H. (2017). How gamification motivates: An experimental study of the effects of specific game design elements on psychological need satisfaction. Computers in human behavior, 69, 371-380. https://doi.org/10.1016/j.chb.2016.12.033

Schöbel, S. M., Janson, A., & Leimeister, J. M. (2023). Gamifying online training in management education to support emotional engagement and problem-solving skills. Journal of Management Education, 47(2), 166-203. https://doi.org/10.1177/10525629221123287

Shi, S., Leung, W. K., & Munelli, F. (2022). Gamification in OTA platforms: A mixed-methods research involving online shopping carnival. Tourism Management, 88(2022), 104426. https://doi.org/10.1016/j.tourman.2021.104426

Soper, D. S. (2024). A-priori sample size calculator for structural equation models. . https://www.danielsoper.com/statcalc/calculator.aspx?id=89

Statista. (2024). Number of mobile internet users in Vietnam from 2010 to 2029. https://www.statista.com/forecasts/1147340/mobile-internet-users-in-vietnam

Tabaeeian, R. A., Mohammad Shafiee, M., & Ansari, A. (2024). Can gamified e-service quality improve customer value co-creation and relationship quality in e-retailing? International Journal of Quality and Service Sciences, 16(2), 145-166. https://doi.org/10.1108/IJQSS-08-2023-0120

Taşkın, N., & Kılıç Çakmak, E. (2023). Effects of gamification on behavioral and cognitive engagement of students in the online learning environment. International Journal of Human-Computer Interaction, 39(17), 3334-3345. https://doi.org/10.1080/10447318.2022.2096190

Thompson, M.F., & Brouthers, K. D. (2021). Digital consumer engagement: national cultural differences and cultural tightness. Journal of International Marketing, 29(4), 22-44. 10.1177/1069031X211005729

Vargo, S.L. and Lusch, R.F. (2004), “Evolving to a new dominant logic for marketing”, Journal of Marketing, 68(1),1-17. https://doi.org/10.1509/jmkg.68.1.1.24036

Wolf, T., Weiger, W., & Hammerschmidt, M. (2020). Experiences that matter? The motivational experiences and business outcomes of Gamified Services. Journal of Business Research. 106(2020), 353-364. https://doi.org/10.1016/j.jbusres.2018.12.058.

Zhang, L., Shao, Z., Benitez, J., & Zhang, R. (2023). How to improve user engagement and retention in mobile payment: A gamification affordance perspective. Decision Support Systems, 168 (2023), 1-16. https://doi.org/10.1016/j.dss.2023.113941

Zhao, Y., Chen, Y., Zhou, R., & Ci, Y. (2019). Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation: The moderating effect of customer involvement. Online Information Review, 43(3), 440-461. https://doi.org/10.1108/OIR-08-2017-0232/FULL/HTML

Xi, N., & Hamari, J. (2020). Does gamification affect brand engagement and equity? A study in online brand communities. Journal of Business Research, 109(2020), 449-460. https://doi.org/10.1016/j.jbusres.2019.11.058