Ảnh hưởng của truyền thông nội bộ minh bạch đến nhận diện tổ chức thông qua vai trò ủng hộ của nhân viên
Từ khóa:
Nhận diện tổ chức, sự ủng hộ của nhân viên, truyền thông nội bộ minh bạchTóm tắt
Nghiên cứu này đề cập tới ảnh hưởng của truyền thông nội bộ minh bạch đến nhận diện tổ chức và xem xét tác động trung gian của yếu tố sự ủng hộ của nhân viên. Dữ liệu khảo sát được thu thập từ 301 nhân viên trẻ độ tuổi 18 - 34 tại các doanh nghiệp vừa và nhỏ trên địa bàn Hà Nội. Kết quả phân tích PLS-SEM chỉ ra một số phát hiện mới gồm: tính minh bạch tham gia và tính minh bạch có trách nhiệm ảnh hưởng tích cực đến nhận diện tổ chức, trong khi tính minh bạch thông tin không có ảnh hưởng. Sự ủng hộ của nhân viên ảnh hưởng tích cực đến nhận diện tổ chức và đóng vai trò trung gian trong mối quan hệ giữa cả ba khía cạnh của truyền thông nội bộ minh bạch đến nhận diện tổ chức. Dựa trên kết quả nghiên cứu, một số khuyến nghị được nêu ra dành cho hoạt động truyền thông nội bộ tại doanh nghiệp để gia tăng sự ủng hộ của nhân viên và nhận diện tổ chức.
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