Mối quan hệ giữa trách nhiệm xã hội doanh nghiệp và hiệu suất hoạt động doanh nghiệp trong nền kinh tế mới nổi tại Việt Nam
Từ khóa:
Lòng trung thành thương hiệu, trách nhiệm xã hội, kinh tế mới nổi, hình ảnh doanh nghiệp, danh tiếng doanh nghiệp, hiệu suất hoạt độngTóm tắt
Nghiên cứu này xem xét ảnh hưởng của yếu tố trách nhiệm xã hội đối với hiệu quả hoạt động của các doanh nghiệp vừa và nhỏ (SMEs) tại Việt Nam. Bên cạnh đó, vai trò trung gian của hình ảnh doanh nghiệp (HA), danh tiếng doanh nghiệp (DT) và lòng trung thành với thương hiệu (TT) được nhấn mạnh trong mối quan hệ này. Mô hình sử dụng lý thuyết quan điểm dựa trên nguồn lực (RBV), lý thuyết các bên liên quan và lý thuyết bản sắc xã hội nhằm cung cấp sự hiểu biết toàn diện về các hiện tượng đang được nghiên cứu. Dữ liệu nghiên cứu được thu thập từ 386 giám đốc điều hành, quản lý cấp trung từ doanh nghiệp vừa và nhỏ (SME). Từ kết quả nghiên cứu, một số hàm ý được đề xuất có thể giúp các nhà quản lý doanh nghiệp có cái nhìn rõ nét về ảnh hưởng của trách nhiệm xã hội đến hiệu suất hoạt động của các doanh nghiệp thông qua vai trò trung gian của hình ảnh công ty, danh tiếng công ty và lòng trung thành với thương hiệu.
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