Ảnh hưởng của cảm nhận về rủi ro bảo mật và quyền riêng tư đến niềm tin và hành vi kiểm soát quyền riêng tư của người dùng trên mạng xã hội
Từ khóa:
Cảm nhận về rủi ro bảo mật, quyền riêng tư, niềm tin vào nền tảng mạng xã hội, kiểm soát quyền riêng tư, mạng xã hộiTóm tắt
Bài viết đo lường ảnh hưởng của cảm nhận về rủi ro bảo mật và quyền riêng tư đến niềm tin và hành vi kiểm soát quyền riêng tư của người dùng trẻ trên mạng xã hội. Kết quả phân tích dữ liệu khảo sát với 429 người dùng trong độ tuổi 18 – 24 bằng phần mềm SPSS và AMOS, cho thấy “Hành vi kiểm soát quyền riêng tư” chịu ảnh hưởng thuận chiều của “Cảm nhận về rủi ro bảo mật thông tin” và “Mối lo ngại về quyền riêng tư” nhưng lại chịu ảnh hưởng nghịch chiều bởi “Niềm tin”. Từ đó, nhóm tác giả đề xuất một số giải pháp cho nhà cung cấp dịch vụ nền tảng mạng xã hội giảm thiểu mối lo ngại về quyền riêng tư và rủi ro bảo mật thông tin của người dùng, cải thiện niềm tin của họ với nền tảng để thu hút được nhiều người dùng hơn, tạo được môi trường an toàn, lành mạnh trên không gian mạng.
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